General Guidelines

  • Only family-friendly creatives are allowed
  • Only click-tracking Javascript creatives are allowed
  • Creatives are not allowed to auto-load any video content without prior users' interaction
  • No user prompts should be observed with creatives or landing pages
  • No auto downloading of files should be observed with creatives or landing pages
  • No iFrames are allowed
  • No gambling ads allowed
  • Creatives must be related to content of landing page

Prohibited Creative Behaviors

Advertisers must never serve ads with these creative attributes:

  • Auto-redirect ads–ads that automatically redirect the user without the user’s engagement or action
  • Deceptive ads that resemble user interface elements, and/or ads that do not ask the user for permission before initiating any services/fees. This includes Click-to-Call and Click-to-Subscribe ads that do not include an intermediary landing page or other prompt that clearly explains the terms and/or fees associated with the call or subscription.

Prohibited Creative Attributes

Advertisers must never serve ads with these creative attributes:

  • Pop (e.g. Over, Under, or Upon Exit)
  • Windows Dialog or Alert Style (e.g., any creative that a user might mistake for an OS- or application-level notification rather than an advertisement)

Prohibited IAB Categories

Advertisers must never serve ads which are in the following IAB categories:

(IAB25) Non-Standard Content, which includes

  • (IAB25-1) Unmoderated UGC
  • (IAB25-2) Extreme Graphic/Explicit Violence
  • (IAB25-3) Pornography
  • (IAB25-4) Profane Content
  • (IAB25-5) Hate Content
  • (IAB25-6) Under Construction
  • (IAB25-7) Incentivized

(IAB26) Illegal Content, which includes

  • (IAB26-1) Illegal Content
  • (IAB26-2) Warez
  • (IAB26-3) Spyware/Malware
  • (IAB26-4) Copyright Infringement

Prohibited Content

Advertisers must never serve ads which contain the following content:

  • Hate, sensitive content, and violence
  • Adult or sexual products and services
  • Drugs and drug paraphernalia
  • Weapons and weapon accessories
  • Tobacco and tobacco accessories
  • Counterfeit goods
  • Unauthorized ticket sales
  • Endangered species products
  • Political campaigning
  • Alcohol content
  • Health and pharmaceutical products and services
  • Gambling content

Landing Page / Destination URL

The landing page to which ads links must:

  • Always resolve to the same final URL and never redirect to a different URL than that which was seen when the campaign was first submitted for review.
  • Clearly disclose the company or person responsible for the ad and landing page.
  • Not use any third parties’ brand, logo or design without the express, written permission of such party.