General Guidelines
- Only family-friendly creatives are allowed
- Only click-tracking Javascript creatives are allowed
- Creatives are not allowed to auto-load any video content without prior users' interaction
- No user prompts should be observed with creatives or landing pages
- No auto downloading of files should be observed with creatives or landing pages
- No iFrames are allowed
- No gambling ads allowed
- Creatives must be related to content of landing page
Prohibited Creative Behaviors
Advertisers must never serve ads with these creative attributes:
- Auto-redirect ads–ads that automatically redirect the user without the user’s engagement or action
- Deceptive ads that resemble user interface elements, and/or ads that do not ask the user for permission before initiating any services/fees. This includes Click-to-Call and Click-to-Subscribe ads that do not include an intermediary landing page or other prompt that clearly explains the terms and/or fees associated with the call or subscription.
Prohibited Creative Attributes
Advertisers must never serve ads with these creative attributes:
- Pop (e.g. Over, Under, or Upon Exit)
- Windows Dialog or Alert Style (e.g., any creative that a user might mistake for an OS- or application-level notification rather than an advertisement)
Prohibited IAB Categories
Advertisers must never serve ads which are in the following IAB categories:
(IAB25) Non-Standard Content, which includes
- (IAB25-1) Unmoderated UGC
- (IAB25-2) Extreme Graphic/Explicit Violence
- (IAB25-3) Pornography
- (IAB25-4) Profane Content
- (IAB25-5) Hate Content
- (IAB25-6) Under Construction
- (IAB25-7) Incentivized
(IAB26) Illegal Content, which includes
- (IAB26-1) Illegal Content
- (IAB26-2) Warez
- (IAB26-3) Spyware/Malware
- (IAB26-4) Copyright Infringement
Prohibited Content
Advertisers must never serve ads which contain the following content:
- Hate, sensitive content, and violence
- Adult or sexual products and services
- Drugs and drug paraphernalia
- Weapons and weapon accessories
- Tobacco and tobacco accessories
- Counterfeit goods
- Unauthorized ticket sales
- Endangered species products
- Political campaigning
- Alcohol content
- Health and pharmaceutical products and services
- Gambling content
Landing Page / Destination URL
The landing page to which ads links must:
- Always resolve to the same final URL and never redirect to a different URL than that which was seen when the campaign was first submitted for review.
- Clearly disclose the company or person responsible for the ad and landing page.
- Not use any third parties’ brand, logo or design without the express, written permission of such party.