What are the benefits of RTB?
RTB technology is a new and extremely effective method which allows all parties of the online advertising market to obtain their share of income and maximize their profits. The advertise consumers do not suffer from annoying and completely useless messages, and receive only the information that really is of interest to them.
This model is totally okay with advertisers and publishers. Advertisers receive increased sales, and the publishers also get their profits.
Advertising campaigns that are conducted using RTB models always have higher efficiency. Information on the performance of each visitor of the website is collected, carefully analyzed on the basis of the obtained results the user is prompted the advertising, which causes him concern.